Whether you already run a kitchen studio in Slovenia or you are ready to open your first one, joining Varia means exclusive purchasing conditions, German premium brands and a full service package from day one. You keep your own name and stay fully independent — Varia is simply the strong network standing behind you. As the heart of our Southeast Europe network, Slovenia is also where you can offer our own private label, Varia Purion.
Slovenia has a mature, design-conscious kitchen-retail scene where customers expect quality planning and trusted brands. Independent studios here compete with large chains, and that is exactly where a strong association makes the difference — better conditions and a recognised supplier network without surrendering your local identity. Slovenian-speaking advice and personal service remain decisive, and that is a strength independent partners are well placed to build on.
What you gain as a partner
Exclusive purchasing conditions — the number-one reason partners join, with German premium brands on the terms of a large European association.
A full service package: planning tools, business analysis, showroom design, logistics and marketing support.
Congresses and workshops across the region — practical training and real connection with partners, experts and suppliers.
Keep your own name, your studio and your customers — Varia stands behind you, never over you.
An optional own private label, Varia Purion — made in Germany, exclusive to the network.
Transparent model: €1,000 per year, 0% of your turnover — no hidden fees.
Who Varia is for
Two kinds of partners join us: established independent kitchen retailers who want stronger conditions without giving up their own name, and founders ready to open their first kitchen studio with a proven system behind them. Either way, you stay your own boss — Varia is the network that backs you.
Your local contact
Primož Pratnekar, Area Manager for Southeast Europe, is your direct line — get in touch and we'll take it from there.
