Whether you already run a kitchen studio in Romania or you are ready to open your first one, joining Varia means exclusive purchasing conditions, German premium brands and a complete service package — while you keep your own name and stay fully independent. You gain a community of partners across the region, with training, congresses and practical support behind you. It is the buying power of a large European association, paired with your own local presence.
Romania is one of the largest and fastest-developing kitchen markets in the region, with strong residential demand in Bucharest, Cluj, Timișoara and beyond. Customers increasingly seek modern, quality kitchens and recognised brands, and independent studios that offer professional planning and Romanian-language advice are well placed to win their trust. An association gives those retailers the premium German supply and shared know-how to compete confidently while keeping their own name.
What you gain as a partner
Exclusive purchasing conditions — the number-one reason partners join, with German premium brands on the terms of a large European association.
A full service package: planning tools, business analysis, showroom design, logistics and marketing support.
Congresses and workshops across the region — practical training and real connection with partners, experts and suppliers.
Keep your own name, your studio and your customers — Varia stands behind you, never over you.
An optional own private label, Varia Purion — made in Germany, exclusive to the network.
Transparent model: €1,000 per year, 0% of your turnover — no hidden fees.
Who Varia is for
Two kinds of partners join us: established independent kitchen retailers who want stronger conditions without giving up their own name, and founders ready to open their first kitchen studio with a proven system behind them. Either way, you stay your own boss — Varia is the network that backs you.
Your local contact
Primož Pratnekar, Area Manager for Southeast Europe, is your direct line — get in touch and we'll take it from there.
