Become a varia partner in Romania
Join Southeast Europe's kitchen association as an independent partner in Romania — your name out front, our buying power behind you.
Why varia
Whether you already run a kitchen studio in Romania or you are ready to open your first one, joining varia means exclusive purchasing conditions, German premium brands and a complete service package — while you keep your own name and stay fully independent. You gain a community of partners across the region, with training, congresses and practical support behind you. It is the buying power of a large European association, paired with your own local presence.
Romania is one of the largest kitchen markets in Southeast Europe, with strong residential demand in Bucharest, Cluj, Timișoara and beyond. Customers increasingly seek modern, quality kitchens and recognised brands, and independent studios that offer professional planning and Romanian-language advice are well placed to win their trust. An association gives those retailers the premium German supply and shared know-how to compete confidently while keeping their own name.
What you gain as a partner
- Exclusive purchasing conditions — the number-one reason partners join, with German premium brands on the terms of a large European association.
- A full service package: planning tools, business analysis, showroom design, logistics and marketing support.
- Congresses and workshops across the region — practical training and real connection with partners, experts and suppliers.
- Keep your own name, your studio and your customers — varia stands behind you, never over you.
Transparent model: €1,000 per year, 0% of your turnover — no hidden fees.
Who varia is for
Two kinds of partners join us: established independent kitchen retailers who want stronger conditions without giving up their own name, and founders ready to open their first kitchen studio with a proven system behind them. Either way, you stay your own boss — varia is the network that backs you.
Your local contact
Primož Pratnekar, Area Manager Southeast Europe, is your direct line — get in touch and we'll take it from there.
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* This designation is without prejudice to positions on status, and is in line with UNSCR 1244/1999 and the ICJ Opinion on the Kosovo declaration of independence.