If you sell kitchens in Croatia, or want to open your own studio, Varia gives you exclusive purchasing conditions, German premium brands and a full service package — while you keep your own name and full independence. You join an active community of partners across the region, with training, congresses and hands-on support whenever you need it. Croatia is also one of the markets where you can carry our exclusive private label, Varia Purion.
Croatia's kitchen market is shaped by strong demand along the Adriatic coast and in the larger cities, from family homes to holiday properties and the hospitality sector. Independent studios that combine personal, Croatian-language advice with premium German brands are well positioned — and an association behind them turns that local strength into real buying power. It is a market where reputation and craftsmanship still win, and where a trusted network helps partners stand out.
What you gain as a partner
Exclusive purchasing conditions — the number-one reason partners join, with German premium brands on the terms of a large European association.
A full service package: planning tools, business analysis, showroom design, logistics and marketing support.
Congresses and workshops across the region — practical training and real connection with partners, experts and suppliers.
Keep your own name, your studio and your customers — Varia stands behind you, never over you.
An optional own private label, Varia Purion — made in Germany, exclusive to the network.
Transparent model: €1,000 per year, 0% of your turnover — no hidden fees.
Who Varia is for
Two kinds of partners join us: established independent kitchen retailers who want stronger conditions without giving up their own name, and founders ready to open their first kitchen studio with a proven system behind them. Either way, you stay your own boss — Varia is the network that backs you.
Your local contact
Primož Pratnekar, Area Manager for Southeast Europe, is your direct line — get in touch and we'll take it from there.
