If you sell kitchens in Bosnia and Herzegovina, or want to open your own studio, Varia gives you exclusive purchasing conditions, German premium brands and a full service package — while you keep your own name and full independence. You become part of a regional community of partners with shared training, congresses and hands-on support. It is a practical way to compete with larger players and grow on your own terms.
Bosnia and Herzegovina has a developing kitchen-retail scene where independent, family-run studios still set the tone in cities like Sarajevo, Banja Luka and Mostar. Demand for quality, well-planned kitchens is steadily rising, and customers value trusted brands and personal advice in their own language. For independent retailers, an association turns that local relationship into genuine buying power — premium German supply and shared expertise without losing their identity.
What you gain as a partner
Exclusive purchasing conditions — the number-one reason partners join, with German premium brands on the terms of a large European association.
A full service package: planning tools, business analysis, showroom design, logistics and marketing support.
Congresses and workshops across the region — practical training and real connection with partners, experts and suppliers.
Keep your own name, your studio and your customers — Varia stands behind you, never over you.
An optional own private label, Varia Purion — made in Germany, exclusive to the network.
Transparent model: €1,000 per year, 0% of your turnover — no hidden fees.
Who Varia is for
Two kinds of partners join us: established independent kitchen retailers who want stronger conditions without giving up their own name, and founders ready to open their first kitchen studio with a proven system behind them. Either way, you stay your own boss — Varia is the network that backs you.
Your local contact
Primož Pratnekar, Area Manager for Southeast Europe, is your direct line — get in touch and we'll take it from there.
