Whether you already sell kitchens in Serbia or plan to open your own studio, Varia gives you exclusive purchasing conditions, German premium brands and a complete service package — while you keep your own name and run your own business. You gain a regional community of partners, plus training, congresses and practical support whenever it counts. It is independence with the buying power of a large European association behind it.
Serbia has one of the region's largest pools of independent kitchen retailers, anchored by Belgrade, Novi Sad and other growing cities where demand for quality, well-planned kitchens keeps rising. Customers increasingly want recognised brands and professional advice, and studios that can offer both tend to lead their local market. An association gives independent Serbian retailers exactly that edge — premium German supply and shared expertise without giving up their own identity.
What you gain as a partner
Exclusive purchasing conditions — the number-one reason partners join, with German premium brands on the terms of a large European association.
A full service package: planning tools, business analysis, showroom design, logistics and marketing support.
Congresses and workshops across the region — practical training and real connection with partners, experts and suppliers.
Keep your own name, your studio and your customers — Varia stands behind you, never over you.
An optional own private label, Varia Purion — made in Germany, exclusive to the network.
Transparent model: €1,000 per year, 0% of your turnover — no hidden fees.
Who Varia is for
Two kinds of partners join us: established independent kitchen retailers who want stronger conditions without giving up their own name, and founders ready to open their first kitchen studio with a proven system behind them. Either way, you stay your own boss — Varia is the network that backs you.
Your local contact
Primož Pratnekar, Area Manager for Southeast Europe, is your direct line — get in touch and we'll take it from there.
