Frequently asked questions

Varia Concept is a buying group for independent kitchen studios in Southeast Europe. More than 100 independent partner studios in eight countries use it to access exclusive purchasing conditions with German premium brands, backed by 23 years of experience in the region. Varia Concept is part of DER KREIS, Europe's largest specialist association for kitchens — so independent studios get the purchasing power of a large group while staying fully independent.

No. Varia Concept is a buying group, not a franchise. Unlike a franchise, you do not trade under someone else's brand, you pay no share of your revenue, and nobody dictates how you run your business. You keep your own name, your own studio and your own customers — Varia Concept works behind the scenes, giving you group purchasing power and professional support.

Yes, completely. As a Varia Concept partner you keep your own studio name, your own customer relationships and full entrepreneurial independence. You remain the owner and decision-maker in your business; the partnership adds purchasing conditions, tools and support without taking anything away from you.

Varia Concept is for two groups. First, existing independent kitchen studios in Southeast Europe that want stronger purchasing conditions and professional support without giving up their name or independence. Second, founders who want to open their own kitchen studio: they receive support along the entire path, from location analysis all the way to opening day.

Becoming a partner follows a clear six-step path. It starts with a free, non-binding 30-minute first conversation — via Teams or in person — and ends with you operating as a Varia Concept partner; for founders, with the opening of your own studio. Every step in between is taken together with your local contact, so you always know where you stand and what comes next.

For a completely new studio, plan roughly six months from first contact to opening. Existing kitchen studios that join Varia Concept are typically much faster, because the location, showroom and team are already in place. The exact timeline for your situation is discussed in the first conversation.

The first conversation takes about 30 minutes, is free of charge and completely non-binding. It takes place via Microsoft Teams or in person — whichever you prefer. You talk through your situation and goals, get a transparent overview of conditions and member benefits, and can ask anything you want to know. There is no obligation to take any further step afterwards.

Partners get exclusive purchasing conditions with German premium brands — for example Nobilia, Häcker and Schüller for kitchen furniture, and Miele, Bosch, Siemens, BORA and Liebherr for appliances. In total, more than 35 system suppliers are available, backed by the purchasing power of DER KREIS, Europe's largest specialist association for kitchens. This is the number one reason studios join.

DER KREIS is Europe's largest specialist association for kitchens, founded in 1979 in Leonberg, Germany. The group has 4,075 members across 21 European countries and a group turnover of 4.69 billion € (2025). Varia Concept is part of the DER KREIS Systemverbund and brings this collective purchasing power to independent kitchen studios in Southeast Europe.